Company Overview
Otto
otto.de
otto.de, operated by Otto, is an online store. Its eCommerce net sales are generated almost entirely in Germany. otto.de engages in sales targeting a national audience, in terms of its product offerings otto.de is focused mainly on the eCommerce sector. The company was launched in - -.
Global Company Revenue
10B USD
Number of Employees
>1000
Headquarters
Germany, Hamburg
Year Founded
- -
Local domain name
otto.de
eCommerce Revenue
US$6,063.7m
eCommerce Revenue
This table displays the annual eCommerce revenue of Otto company for the preceding fiscal years. The data represents eCommerce performance and growth over time.
| Year | 2022 | 2023 |
|---|---|---|
| Revenue | 5122M | 5554M |
In Million EUR
Company Revenue
This table displays the annual revenue of Otto company for the preceding fiscal years. The data represents financial performance and growth over time.
| Year | 2017 | 2018 | 2019 | 2020 |
| Revenue | 6490 | 6480 | 6910 | 9900 |
|---|---|---|---|---|
| YoY Growth | N/A | -0.15% | 6.64% | 43.27% |
In Million EUR
Competitor analysis
Comparable online stores of otto.de in eCommerce in Germany
Similar online stores operating in the same country and market
Top online stores: eCommerce in Germany
| # | Company Name | Domain | eCommerce Revenue |
|---|---|---|---|
| 1. | Amazon.com, Inc. | amazon.de | Access Detailed Information! |
| 2. | HSE | hse.de | |
| 3. | Bader | bader.de | |
| 4. | Weltbild | weltbild.de | |
| 5. | Quelle Gmbh | quelle.de |
otto.de
In the eCommerce market in Germany, otto.de is ranked 32 with US$6,063.7m in 2022.
Marketing Channels
This table provides an overview of Otto marketing channels' performance, including Direct, Referrals, Search, Social, Mail, and Display.
| Channel | Count |
|---|---|
| Direct | 59.21% |
| Referrals | 1.75% |
| Search | 30.14% |
| Social | 3.74% |
| 2.11% | |
| Display | 1.91% |
Demographics
This table provides an overview of Otto marketing channels' performance, including Direct, Referrals, Search, Social, Mail, and Display.
| Age Range | Percentage |
|---|---|
| 18-24 | 16.46% |
| 25-34 | 21.28% |
| 35-44 | 18.04% |
| 45-54 | 18.46% |
| 55-64 | 14.07% |
| 65+ | 11.68% |
Gender Distribution
This section provides an overview of the gender distribution of web visitors, displaying the percentages of male and female users. The data is presented both in a tabular format and visually as a pie chart, offering a comprehensive view of the gender composition among web visitors.
| Gender | Count |
|---|---|
| Male | 65.2% |
| Female | 34.8% |
This section provides an overview of web traffic data for the last 3 months, offering insights into user activity and engagement. The data is presented both in a tabular format and visually as a bar chart, providing a comprehensive view of web traffic trends during this recent period.
| Month | Visits |
|---|---|
| May | 51.2M |
| June | 50.2M |
| July | 49.2M |